Hint of Hustle with Heather Sager

5 Ways to Structure Live Video Shows with Melanie Dyann Howe

April 15, 2020 Heather Sager Episode 34
Hint of Hustle with Heather Sager
5 Ways to Structure Live Video Shows with Melanie Dyann Howe
Show Notes Transcript

Live video is a great way to create that authentic connection with your audience. People don't expect it to be great or polished, it's meant to be raw. You're meant to make mistakes. That makes you much more human, which draws people closer.

Want to know the top 2 reasons why entrepreneurs don't go live on Facebook or other platforms?

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spk_1:   0:00
you're listening to finding her a factor. Episode 34 Today I'm bringing on my good friend Melanie Diane How, and we're talking about five ways to format your live video show to boost engagement. Here we go. Have you ever wondered how some people just seem to have a way with words? They have this spark that lights you up when you're near them. They the it factor. And while most people think it's something that only a few are born with, I believe that you can find it so it can become your superpower to grow your business. It's about you bringing your brand to life by becoming the magnetic communicator in person and on camera, showing up with confidence, authenticity, an inspiration. So are you ready to become magnetic? I thought so. Either Sager and I'd like to welcome you to finding your factor. Well, friend, welcome back to another episode. I am so excited for these next few weeks for you and I because you know, with this whole thing, where so many of us are in our houses with the same people that we see and love every single day. It's sometimes it's nice to hear from other people. So I have called up many of my good friends here in the online industry, and I have been doing interviews for you. So these next few weeks I'm gonna be bringing on some pretty big names, some pretty big deals to help you do what you do best can get a little inspiration from some other folks. So starting with that today, I'm running on my good friend Melanie Diane. How and Melanie, let me tell you little bit about her and then what we're going to talk about today. So Melanie's a marketing strategist who specializes in helping people develop their personal brands and use social media to market themselves in their business. She offers marketing courses coaching program. She's a speaker and host of the D. I Y marketing school podcast by the very good show, all linked to it down on the notes. So if you want to check it out, she's so good. The way that she describes it explains information, makes marketing and super easy. She's one that you definitely want to check out. She also has a really great a really great Facebook group that's very active, and she rolls her sleeves up and gets gets in the trenches with you, which is really nice. But on a more personal level. Melanie She's a single mom. She's also a breast cancer survivor, which is near and dear to my heart. You'll know I talked about my mom many times on the show. I lost my mom to metastasized breast cancer when I was a teen. So if this is something, when I first found out that Melanie was a breast cancer survivor first I was shocked because she's young and also so with my mom. So it really it really struck a chord with me. But she is one tough cookie, this Mel. She is a firm believer that every challenge is an opportunity and finding the silver lining, it should always be the priority. You know, Melanie has this bright light about her that I am just so inspired by every time that I'm around her. No, I first met Melanie. I'll tell you in the episode around, when I first met Melanie in person over a shared pair of shoes, we didn't share parachutes. We ended up owning the same pair of shoes, which is a very stylised pair that I talked about on the show. I don't know why the shoes, but you'll see a picture of them on instagram stories and you'll understand why. But Melody is just a just a very positive person. I am currently working with her inside Amy Porter, Fields be school program, Melanie or both mentors in that program. And it's just so fun watching her help other people just from her heart. She just wants to jump in and help as many other online business owners as possible. And I couldn't think of a better soul to come on today to talk about this topic, which is livestreaming Now. You already know being around me for a while. That I am very comfortable on stage is talking with audiences big and small. Video has been a journey for me. I'm now extremely comfortable on video. I have worked hard to d'oh live video. Obviously we have a podcast. Speaking on virtual stages has been something I've been intently focused on developing of skills over the last few years, and one area that I am still developing and getting more comfortable with is live streams, and I used to be really consistent with doing Facebook live specifically. And I dropped off of things for probably about 67 months. And I saw Mel doing a Facebook live here in about a month or so ago, and she was using this new tool called Stream Yard, and I was like, What is this thing? And I had been thinking about using a streaming service to up level my Facebook lives when I would start doing them again, and I was just captivated and I started watching. She and I started chatting quite a bit, and I was like, Man, I have to be doing this more so I re birthed my weekly Facebook live show. Sacre says. It's on Wednesdays at 1 p.m. Pacific on my Facebook page, but bringing those back and bringing conversations to my audience on Facebook every week. That was inspired by Mel and one of the things when she knew I was chatting. A big reason why people don't do Facebook lives. Well, two big reasons. One is because they're scared of the camera. Scared of what? What could even do? It's just the whole idea of being live is a scary thing. But beyond that which is this other thing, which is what the heck to be talk about. How do you even structure alive? What do you do when you get on? What? What's the point? And I think that the best way to attack fear and step into it anyways is to have a plan. And if you don't know how to structure your show, you don't have a play on the field just doing your fear. So I specifically brought Melanie on today to talk about ideas for how to structure your life streams. Whether that's Facebook, live instagram live YouTube lied Lincoln Live. There's all sorts of lives you can do now beyond Facebook, but she's coming here to share with us five show type ideas to get your brain moving. To think about live doesn't have to be scary. When you have a plan, you could be nervous. And yes, it is a little unnerve ing, and you know I will help you through those nerves. But the format, I think, is a really big deal. So we're gonna talk about that. We're also going to dive into some technology tips, so stay tuned. This is a really great episode. I will see you in the interview. All right, guys. Well, welcome back to another episode. I am thrilled. I mean, the I'm starting a series of having my friends here on the show, and I could not have asked for a better guest to kick us off on the Siri's Mel. Welcome to the show. Hey, Heather. Happy to be here. Me too. All right. So I just have to start off by doing. I know you're gonna give all sell the good stuff of, like who you are and what you do here in a moment for those of you who are not familiar with Mel, but what I have to start with first is our I'm gonna call it our love affair. Our friendship in business started over a shared pair of target shoes. So Well, I've saw Mel speak on any Porterfield stage this last fall, and everybody was like screaming freaking out when Mel took the stage. Mentor Mel, Everybody knows from B school, and I noticed her from her beautiful camel colored target shoes, which, by the way, are knockoffs of free people. But we're the people who bought the value buns. So we have the same pair of shoes. We bonded instantly, started chatting and our friendship developed from there. And now here we are and so beyond the shoes. Mel, why don't you tell us about yourself and what you D'oh! I love those shoes. And the funny thing is, do you get compliments all the time on them all the time? I get compliments all the time. Never have I ever owned a pair of shoes. I got so many compliments on. So I have to I think I have a photo. I don't know if we took a photo of our feet. I think we did. I'll have the post set when the show comes out. All posted on instagram story. Just todo hilarious. I love it. Yeah, so I'm super excited to be here.

spk_0:   8:32
Thanks so much for having me on the show. Um, my name is Melanie. Diane, How and I am a brand strategist for personal brands. So essentially, I love to help people identify who they are authentically and then showing up online to attract more people to them and also repel people that aren't necessarily good fit. So I like to help people kind of identify, you know, the elements of their brand, but then how to use social media to grow their audience and to just make better and more enriched

spk_1:   9:00
connections, and you do an awesome, awesome job. But that that's one of the things that I've noticed about you is not only not only are you really clear around who you are and how you show up online, you have a knack of actually pointing that out for other people, which then this online space. It can be really overwhelming when you try to jump in and start making a name for yourself to have somebody be able to help you articulate like what you do and how you should show up. I think it's a really beautiful thing. So I think the fact that you can see that for others is an incredible gift. Yeah, thanks. Sometimes I actually give people unsolicited advice and gets me in trouble. I think I think we all struggle with that a bit sometime when your solutions, people like you and I. That's just kind of how we're wired. So I mean, I guess sorry, but not sorry again. The nuns are not sorry I think. Yeah, but that's a whole nother episode there there is. So what's funny? So you and I have been chatty now for a couple months, and we've been talking about okay, if we were to do a podcast episode on funding your it factor thinking about where the best place we could take it for my audience today and it was so funny. So I think it was two weeks ago I happened to be I was escaping from my Children who are now around 24 7 I was doing a little coffee escape in the kitchen. I think I was hiding in the pantry when I was on Facebook and I saw bells going live on stream yard. That was like, Oh, what's Belletti doing? So I started watching and I was fascinated with your live stream, just the structure. And I think the timing of it was really interesting, because I have gotten away from doing live streams for a variety reasons which we might get in here today. I resonate with our audience, but I've known for a while I needed to get back into Facebook lives, and I don't think I told you this, but your live stream kicked me in the pants of going okay, Heather, like, you need to get back and do this consistently, and you showed me a tool that would make it easy. So you're actually the reason why now I'm going live every week on us. Wednesday's at 1 p.m. Pacific time, Sager says show. So I was just so fascinated by and I wanted to bring you on here today to talk about why we should be doing live Stream's getting some tips for that because I know for me I was getting really stuck around like, What the heck do we talk about? I already have a podcast like I it's just a little overwhelming. So I thought doing live specifically and talking about what to do on that would be a really good value. Add for our audience. Yeah, and I'm excited to talk about I'm really passionate about,

spk_0:   11:28
like using live video, and we'll probably mention Facebook live for the most part, drop the episode. But you know you can go live on Instagram. You can go live on YouTube now, and some people have access to linked in live. You have to apply for it and that they're kind of beta testing right now. But eventually I'm assuming that we will have access to linked in live So you can really go live on multiple social media platforms. And, you know, I'm just really passionate about it, because I know that it drives really great results. And so I'm really excited to hear that you're kind of re embracing Facebook live again because it is a great way to connect with your audience. As you know, um, and Stream Yard is definitely it's a newer tool. It's not necessarily new, but it's new to me, and I've just been geeking out on it like crazy lately, and we'll probably talk more about that a little bit later in the show. But I think it I hope that you at least found that using a tool like that actually made it even more fun to do

spk_1:   12:24
the live streams. It did it did I fell. I felt kind of ah felt like a pro like ae likely show. Oh yeah, Well, which for me is so I am a big I'm a big advocate for not trying to be also hate the word sleek. I hate it when people like, Oh, that's super sleek or that super slick, Or that, like, I hate that. I hate when people call my stuffs like I will vomit, like do not ever call anything that I do. Slick. I just think that sounds what I want. I want people to be scrappy. I want scrappy and you're here now because if you do things that are slick or like sexy or fancy, I I feel like you waited too long to do them if they come out of the gate, that nice and polish. So I like Scrappy Street married, I felt like, maybe feel like I was fancy. But back in the background, I was super scrappy with I think, Let's go in. We're gonna talk about, I think, a few different things today. Let's talk about why video what it issue already mentioned on some of the platform. Let's dive into that a little bit because I think summary Lister's still have a little bit of ah, maybe some have a fear of the camera. Seven have pushed through that, but not necessarily understanding the live component and the y. So let's dive into bat, and then we're gonna talk about show formats and selfishly speaking. When you told me this idea for the show around, let's go into different types of show formats. I'm like, Yes, please. I would like to know because I I don't know, one of the different show formats. I'm scrappy. I figured out as I go and then I know there's gonna be some questions around technology around when we talk about stream yard. We mentioned it now couple times. What is that even like? Do we need a streaming service? What is that versus Native on the platform. So let's let's go into all those things today. It's all the things around lives. But I again selfishly speaking, I'm gonna ask you all the questions and for my audience. So you guys know I don't ever want to try to pretend like I have my ish together online. I I get comments sometimes for people like Oh my God, your social so dialed in. It is not. It is not people, and this is an area where I know I have a really huge opportunity because I am inconsistent. But I know, speaking on virtual stages is really important. And this is a really powerful way for me to try something new and then also paved the way for my audience to do the same. So all the things I'm so happy you're here. Yeah. You do great on social. You need to take your own horn a little bit there. I love your stories. I just I have given you that feedback before, like, your stories were so good. Like I'm just like I have time to whip up all the fancy Little emoji is I'm just, like, record the story and go like I'm scrappy too. So But I think it's I think it's important that we share always say this when people are like, Oh my gosh, I'm so scared. Oh, my gosh, It's so crappy. I always have to share. Look, man, I our gal, whoever you are, listen, I have to share. I'm whenever I'm doing things, I'm constantly having those same thoughts around like Oh my God, Is this good or bad? And that didn't make sense. Or like Oh, I don't even know, like we're all just trying to make things happen. And I think the difference between me and maybe somebody who's not posting stories is the I have made the decision that I committed to doing it, that I'm the kind of person who consistently shows up. And for me, it's been instagram stories. But I'm not the kind of person right now who's showed up consistently in other areas, and that's what I'm shifting my identity and I'm now going okay. I'm now the type of person who does Facebook lives every week, and I'm excited to see other platforms. But I think once you accept you're the kind of person who does X and you believe that, then how you do it doesn't really matter. You're willing to make the mistakes and feel weird about it or try things and have it fail because you're growing into that identity. And I think that's really important. That we have to remember is that you don't just you're not really great at the gate, but you just make the choice to become that person. Yeah, I love it. I couldn't agree

spk_0:   16:06
more, and I think that I am excited for you and what's happening, and I can't wait for youto send me a box one day and be

spk_1:   16:13
like. Listen, what just happened because of what you're doing on Facebook live. I

spk_0:   16:17
mean, we'll talk. I mean Facebook live. So here's why. It's important for people to embrace Facebook life. I mean, if you are in business, either for yourself or you know you're running a company or whatever it might be Facebook, live or live streaming in general is such a an engaging way to create content. And, you know, if you're doing any kind of studying of marketing or you're trying to be a, you know, run a business, you know that we want to create engaging content and engaging content is essentially that People are not only consuming and watching or reading, but they're also engaging with it. They're liking it, they're sharing it. They're commenting on it because it's social media. It's meant to be social. That's supposed to actually be conversation, communication back and forth, not just, you know, posting something, and that's it. So when I say it's it's engaging, Facebook Live is actually the most engaging. From a statistical standpoint, it's the most engaging type of content you can publish. Um, so, for example, live VTR videos in general are actually like. I think it's four times more engaging than just a regular post, so a regular post would be like something with just text or an image. But video is four times more engaging, but live video is six times more engaging ban regular video. So it's just it's the like by far the statistics show it. It's incredibly engaging. And the thing is, is it? Videos are obviously huge right now. Videos just that's what everybody, you know, the kind of want videos. They desire videos. For the most part, they will help boost your brand. They're going to raise the awareness that you're just gonna get more people that are gonna learn about you if you can create video. But what I love about live video is that it's not supposed to be perfect. It's not supposed to be polished. So you're talking about being scrappy. Well, you can't get any scrappier. I mean, you just grab your phone and go live is like That's just all you need to do to get started. So you really can't use the excuses of you don't know how to do it or the technologies to crazy or I don't have the right equipment. You just grab your phone and go life like that's literally all it takes. Um, and it is going thio create results for you. Last year, you know, I launched my kind of new personal brand, so I have ah, little agency called Addison Avenue Marketing. But then I launched my personal brand, which is for my courses in my coaching and everything else. And I just feel like I need a boost. Like I didn't need a boost to get this just get going like and really was kind of like I wanted to get going with it. And so I actually committed to going live every single day in the month of March, including weekends. And I did it. Except

spk_1:   18:54
it was a day that Facebook broke on your birthday. Yes, yes, that was That was an unfortunate mishap. That sad day s

spk_0:   19:02
o. I did that in it. Like my page likes went like crazy through the group, you know, usually used to just a steady increase in your page. Like snow. You get a few here and there, a few here and there. It's pretty consistent. Unless you're doing like advertising like actual paid ads. But organically, my page likes, like increased by 60% just during the month of March. So it really boosted my awareness of this new brand. I was kind of launching, but I also just got really comfortable with it again. And I like you. I had kind of sort of gotten away from the habit of going live. And by doing that, doing that launch and doing up that boost, if you will, doing it daily, I learned a lot. I learned a lot about what people wanted to hear for me, the types of shows they wanted to see from me. I got to just explore a lot of different things, but I really just got to a point where click and go live. It's just no big deal, you know? I mean, like, I go live a lot and people are like, Oh, but you're just so good at it. You're so easy for you. It's There are still times when I'm like, you know, I don't know if I look great today. I'm not feeling great today or whatnot, but when you get into a rhythm like that, you don't care. You just you click the button and you just go Life but again, like I was saying is people don't expect it to be great and polished, so it's meant to be role. You're meant to make mistakes. You're meant to kind of, like not look perfect. And it makes you that much more human, which makes people actually connect with you that much better. Yeah. And so live video is such a great way to create that really authentic connection with your audience.

spk_1:   20:26
Yeah, I think, too is with that is if you do try to make it too perfect. E think that actually makes people be more skeptical. So so that's one of those things this week. I think we make a lot of effort. Thio, we wanna look great and have, like, the perfect sat in all this. I think about this. So, like, right now in my office, I have a really beautiful set in my office. It was very intentional with created it, but I have to be really aware about sometimes that if I'm just doing a impromptu instagram story, I can't do all of them from my set because it feels too. I don't know it feels too polished into sleek. What'd you just say? What do you think that's gonna be to take away from this episode, which I'm okay with it, But I try to do that and break slick. It's just so these are things to think about is the imperfections or that off the cuff thing that you're talking about? People love that. We're hungry for that. But going live on Facebook every single day instantly. I know this probably what other people are thinking. What the heck do you talk about every day for integrated? I never shy of things just say so I could talk about things but thinking about valuable things to talk about with your audience. I'm like, How do you even come up with ideas to talk every day for 30 days on? Will you sit

spk_0:   21:41
down with a beer in your hands and you just start writing down ideas? Ah, for me. I actually decided to do it. And then I mean, I literally decided to do it like, I think, a few days before, and I didn't have all the ideas when I started going live. In fact, I wrote down a bunch of ideas and I didn't even use half of them. Ended up getting the thing that was interesting is you. Actually, the more you show up and you know this the more you show up, the more feedback you get, the more you realize, Oh, people loved that post about X y z. Well, great. What you gonna d'oh? You're gonna take that, content, that concept and you're gonna find other stuff that's similar, right? So the more you show up, the more you learn about what people need from you and want from you, and then you you adapt and you just layered into your content strategy. And so for me it was actually and I would talk about certain things in the beginning of the month that I went live every day. And then I learned I learned what people wanted. And then I was able to take some of the questions I got on some of the live videos and turned it into another day of the live video. Something that's interesting. Yeah, The interesting thing about it is I did get what I like to call content fatigue, where you sort of feel like you are repeating yourself, which the thing is is that people need to hear things from you more than once. But, like for me, I got I don't I got a little content fatigue. So what I'm saying is, don't I don't want your listeners to feel like they need to go do this, like, 30 day boost. But I I do recommend if they are trying to launch something or do anything are kind of, you know, just put something out there. They can do a much smaller version like they could do a seven day boost or the gun, do a five day boost and just go weekdays.

spk_1:   23:17
Right? Do this. I'm going to do that. I don't know that men do the 30 days thing. I'm committing you. By the time this comes out, I will have a decided. Am I gonna do a seven day? Am I gonna get whatever you have to determine what that is, But I love. So I love what you said around the idea of sit down and come up with ideas. So that's actually what my Facebook life waas when this comes out, it will have been two or three weeks ago, but teaching people. How do you sit down and get ideas out of your head? And I love what you said around you do that, but sometimes just the act of getting the ideas out. Just get your brain's going to get you started, right? You can handpick. I'm gonna start with a couple of these topics. And by the way, that idea works for if you're doing social media posts or block content or podcast topics like Think about that I never away. But sometimes you just need to do that brain dump to get yourself started. And then you allow yourself to be open to the creative ideas that come either from feedback from your audience or as you start talking about things you might be like. Oh, gosh, that was a great topic. I should explore that further, So I love I love that idea. Sometimes you just have to get out of her head, but give ourselves permission not to be tied to the quote unquote content schedule that we create. Right? Totally agree. And

spk_0:   24:25
I think you you have to just do a brain dump in a way, and so I'll go through some show formats or show types because they give them as, like, show show categories. Well, yeah, kind of Label it that way. And this Sometimes this is a really helpful way to think about the videos, because I think what happens is this everyone just kind of thinks of like, the live video has just this one bucket live videos. Okay, but if we put them into well, say, five different buckets of show types, it actually makes it easier for you to come up with ideas. So, like if you look at each bucket and you look like you give yourself the assignment, so I'm gonna come up with five ideas for each bucket. Well, then you now have 25 ideas. And as you know, when you say I'm gonna get five Well, you guess what? Don't stop it. Five come up with five more because you're in the creative zone and flow. So keep going, and then you just pluck and pull out what you want to start with, and then you always have that kind of backlog of ideas. But knowing that when you show up, you're gonna get great feedback and you're gonna adapt and you're gonna again evolve your content strategy, but you always have that kind of bucket of ideas. I like to use trail. Oh, for things like this, it's an app that's free. It's a it's great. You just create these lists and these cards and so think of it as like putting a bunch of post it notes on a wall. But you're nothing like an apt to do it. So, um so, yeah, if you

spk_1:   25:40
go through some of these tight hijab to, I have to laugh for a moment the fact that you using the language buckets, you're speaking my love language. So in my program, speak up to level up. The the term that I use is called the Sager Bucket izing method. Walk people how to create outlines for their content. And it's this idea of your buckets and then you have cups and then you have spoons, and then it all boils up into a barrel. And so, like the bucket izing thing like that is the word I use to describe the brainstorming process. So this is perfect. I love that you brought me buckets today. This is also so I like it when I can do things that make you feel good. I like it. It's good. All right, let's go. Let's jump into the five areas for the show. I'd love to know what those are, so let's start with number

spk_0:   26:21
one. Okay, So Bucket number one is when you you can take a live video and you can show people how to do something or teach something, for example. So, for example, I can go alive and using, you know, a particular type of software. I can share my screen, and I could show someone how to create ideas and put them into trail. Oh, that's me teaching you how to do something. So depending on you know what, your what your area of expertise is whether you know you are a consultant or a strategist or a coach, or even if you own a store. Like I'm seeing a lot of, um, like these coffee shops are going online, and they're teaching people how to properly measure and grind their coffee. And they also, by the way, sell coffee. Right? So they're teaching people how to brew their own coffee at home. So that's an example of teaching somebody how to do something. So

spk_1:   27:13
I have all kinds of concept. I have two student examples that are kind of abstract that come to mind. I have one of my students. She teaches freeform quilting, so she she does this awesomely. She shows up on cheese Facebook live and shows different tutorials around How Thio do. I don't know freestyle quilting at all. But like you could imagine, like, this giant sewing machine and she's live and she actually has two cameras. She's fancy that, but she'll show people like here's a specific thing I tried today. Check it out. Yeah, it's like awesome. So that, like, that is a a way to think about like you actually teaching people how to do things side. No, if you're listening and getting caught up in the how would I even share my screen? We're gonna talk about that a little bit later on the check thing, but I love that idea. Just what you just said around the trail. Oh, example. In my head. I'm already like, Oh my goodness, I get questions. A lot of time about tech with can va or how Thio move from an outline and two sides and just those kinds of things. I already have a ton of ideas. Absolutely. Like you could show us what to do with our hands when we're talking on Facebook live, right? So, more importantly, I would love the show of what not to do with your hands. That's probably

spk_0:   28:20
more interesting. And much, much better headline. Um, Okay, so, yeah, So there's tons of things you can share and teach people. Uh, the other one that I really love is you can interview somebody, so bring a guest or guests onto your show

spk_1:   28:34
s O or to bring a guest on your show

spk_0:   28:37
s O. These could be subject matter experts that can share or teach something that your audience cares about. So, for example, you know, I know that, like, I just had crystal profit on one of my shows. She teaches podcasting, and I think she's gonna be on

spk_1:   28:53
your show like she wells alert crystals.

spk_0:   28:59
Amazing. And she helps people start in launch and market their podcasts. Well, I have a podcast. You have a podcast. But we don't geek out on all the things podcasting like Crystal does. So she's a subject matter expert that I brought in on my show, and you're gonna bring in on your podcasts. Well, you could also do a Facebook live with Krystal. Um, the other type of example of bringing somebody on your show would be a customer or a client who's had some success. Um, and you're not necessarily maybe gonna bring them on thio, like, you know, to your horn. You're just gonna share what they've done the cool things that they're doing because your audience cares about it because they want to be inspired. A cz Well, this is becoming more popular in webinars. Now people are bringing in examples will bring that person onto your live video and just interview them. This

spk_1:   29:45
is such such a great example. Let me hit on this for just a second, because I was having a conversation with someone last week about this specifically. So a lot of times in your business, when we when we use our own examples of applying our content, I think in the beginning and business, it's really relatable. But if you think about someone like any Porterfield, for example, when she talks about doing things that are business, it might be harder for us to be like, Oh, I can do that, too, because we're not Amy friggin Porterfield like she's so much farther and a head of there. So I think she's an example of someone who does this beautifully. She brings on her students to talk about how they've interpreted her content and how they've made it come to life, and I feel like that is a lot more identifiable. So if you think about student examples, are not only great for testimonials, but they they resonate so well with your audience because they're probably much closer to where your audience is. So it just it just sticks with them more and they can identify with them more. Yeah,

spk_0:   30:43
100% totally, totally agree, Um, And so the next thing, the next show type that you could dio, is alive Q and A. And this gives people heart palpitations sometimes because they're like What if someone asked me a question on the live video that I don't know the

spk_1:   30:57
answer to? Oh my gosh, this is my favorite one because you don't plan anything. I actually do agree. I love the EMP fried Totally hate. That's so funny

spk_0:   31:07
that you said that because a lot of people, when I talk about it or I give them this encouragement if they freak out because they're kind of like Oh my gosh, it's unpredictable and it's like, Yeah, but that's fine. So here's what I say about life tonight. So alive CUNY would basically be a show where you do it one of three ways the first way would be you put Make a post or you send out an email and you have people provide questions to you ahead of time, and you only answer the questions you received ahead of time. But you just basically answer them during a live video. So you say, Oh, I know John since submitted this question, and his question is, and then you answer it right. So give him credit. You say his name and you answer the question on the live video. The other way you would do it is actually gather questions during your live video. So people literally commenting and submitting questions while you're live and you are literally answering, looking at the feed and answering the questions as they come up live. And then the third way is a combination which is actually my favorite way. I love to let people have the opportunity to post your questions ahead of time. It also makes me feel good that I'm actually I actually have some questions to answer, and then it kind of gets the rhythm going right and so that you could have these questions ahead of time. But then also make sure people understand and know that they can also comment and ask questions while you're live. And then you go into the live questions and you answer the rest of the questions that are alive. You can do this all through, basically, just people commenting. And then there's kind of like this like up level way to do it, which I actually have done a couple of times, but I actually like getting ready to do it more. I just need to kind of decide where I'm going to do this. But this is really popular on Instagram right now. You can also bring someone on live with you like it's like a hot seat, and so, like with instagram, they can literally click that they want to join your live video. You you accept them and then they literally show up in your news in the feet of your live stream and they could ask their question while on video with you. And then you take them off video and then you go to the next person. So that's kind of like a like a up level way to do it. I think that's really great. If you have a really engaged audience that, like maybe some higher numbers you know of followers like because you you you want thio, you get to a point where you'll do it and then people will expect it of you, and then you will get more and more people. But I think that that's kind of like when you I wouldn't start There is what I'm saying. I

spk_1:   33:32
think that's a little bit more advanced. Is this gonna sound of my gosh, I shouldn't say this out loud right now, but I'm totally going to Immediately When you said that I would imagine other people are thinking this too is on Instagram. I'm like, Oh my gosh, what happens if you're like Oh yeah, join me And then somebody like rolls out with, like, an inappropriate nakedness in your I almost said, I'm not gonna say the thing that I know. I'm gonna say what they like, roll out with a dick pic. You're like What? So this is how I think it is a risk that is a risk, but side no, like maybe a tip for that is you don't start there and you don't accept maybe questions from people that you don't know What in the beginning, I think like that that scares me a little. I do want to do that. I'm gonna work up to that one. Um, maybe not those kinds of pictures. Bush I Oh, God. Look, there's like escalation process on the Q and A. The cool part is, when people type things out, you can choose whether or not you're gonna answer them. Yes, it's just super great s. I think the cool part with Q and A is has you walk that through the escalation process? Repeat those again one more time around. They do questions in a dance. Yep. You do questions

spk_0:   34:35
in advance, which means you would maybe create a post like inside of your group on your page. And you say I'm gonna live. Q and A this Friday at 1 p.m. And then you have them, like put their questions there. That'd be one with unease. E way to do it. You can also email your list and have them email your questions. And then the second way would be to just simply gather like, literally, say, post your questions below. I'm gonna answer him, like tell a story in the beginning, and then as you get to the questions, then you would answer all the questions that are in the live comments. And then the third way is doing a combination, which is what I I like to do them because I think it's safe and it's it's nice you would gather questions, But then you also wouldn't answer any questions that are submitted during

spk_1:   35:11
the live video cool and then elevated even more on you could have a go life. So I said that combination way that you talk about that's the way that I I've done it and it works exceptionally well. Side note. For those of you listening who maybe have a smaller audience and you're worried about people showing up live, you can you can make it a little bit right where you if you get common questions, which I'm sure you get common questions, you come up with your own questions and you start with those two get people rolling with the ideas I wrote down while you were talking about that. I was looking up in episode number because I'm like, Well, I have an episode around this. You guys are curious about the Q and A and how to come up with questions and just how to do that successfully. This is based off of Q and A in a live session format meeting like in person, but I think it absolutely plays here. My episode Number eight on the show and unexpected lesson from Q and A. I talk about Q and A strategies, but also, ironically, I talk about the Q and A that happened at 80 Porter Fields offense with Jasmine Star and Rachel Hollis. And I point out specific things that they do really well that you could model, and I think a lot of these could could be pulled into live video. Okay, we've covered the 1st 3 buckets for show formats. Let's jump into number four. Yeah,

spk_0:   36:23
so the 4th 1 would be going behind the scenes. People love when you share stuff that's kind of behind the scenes. I mean, it's just it's interesting and you're letting them in a little bit deeper into like you know you and what you do and how you do it. And behind the scenes, keep in mind could be my professional behind the scenes, and you can also take people behind the scenes personally. So I actually one time did a cooking thing. I was like in my kitchen and I was talking to my audience. But I was like sharing how I doctor up frozen pizza. You know? I mean, and that's kind of like an example of a behind the scenes, because I'm showing them a little bit of my home, my daughter and whatnot. But another one would be, you know, like if you're, um, like Amy Porterfield, who we love. Of course, one of her most popular in engaging videos that she's ever done is when she did about behind the scenes off her video set up her studio as she gets lots of compliments on her studio. The way she looks on video and a lot of people were asking the question like, Oh, my gosh. What? Why does It looks okay. What are you using? How are you doing that? How are you doing this? So she did a video, and she you know what live? She's done this on instagram stories before, but she's also done it in a Facebook live. And she literally went behind the season. Showed us her, like, whole video. It's a separate room in her house that she, um you know, she's got the backdrop that her husband, Bill, she's got She showed us the lights. She showed us the computer that's in the corner of the room that runs the software that she uses. I mean, she showed the microphone and where it's at, she showed us her little like clicker, the button to turn the lights on and off and how she turns the video off like it was so fascinating. And people love that stuff. So that was kind of like, almost like a dual purpose is that she kind of taught us something, but she took us behind the scenes to teach us. Um,

spk_1:   38:08
yeah, Okay. That's gonna love those examples. I'm curious. I want to go back to the frozen pizza for a moment because the question that I get a lot that I talk about with my students is around well, whatever showing things that don't really have much to do with our business. And I think there is this line between you want to show things personally, but you also want to make sure that you're adding value to your audience. So can you talk a little bit about why? Maybe showing like your pizza or what you're eating for breakfast? Like, how does that serve your audience? And how do you leave that into your your stuff

spk_0:   38:40
in general? Yeah, great question. So I personally believe that you can. You can show that the personal side There's what I like to call personal personal, which is like just straight up. It's like, Hey, here's me and my kids like that just has nothing to do with your business or not anything at all. And then there's kind of like the professional personal side. And what that is is if you were to maybe share a personal story. But it's again relatable to your audience something that they might find that helps them. It helps them relate to you and connect with you deeper as the thought leader or the consultant or the coach that you are. So you know, Gosh, I'm going to use this example cause it's It's just fresh and obvious and in my mind. But, you know, Amy Porterfield did a podcast where she talked about her vulnerability and her issues with her weight. And it still is the number one downloaded episode of her entire podcast, which is crazy. It has nothing to do with creating an online course like, and that's what she teaches people to dio. But she let people in. But she did it in a way. T make it a lesson, right? And so I think sometimes you, when you show the personal side of you, you can convert it into kind of like, Hey, here's here's Here's why I do this And here's why. It helps me like, you know, the frozen pizza One was probably just I actually is funny. I was doing a video talking about marketing while I was making the pizza, so I was kind of like saying that, and I was like, I'm making pizza right now. Here's high Doctor at my frozen pizza. But I'm also gonna talk to you about X y z. So that was kind of like a blended, you know, it's like I'm teaching you something while I'm doing something in my personal life. Okay, But then there's the personal personal side. So a personal personal post would be the reason why I think it makes sense is especially if you are in business where you are the product and service meeting like a coach, a consultant. You are literally it's you in your brain and your methods that are what people are investing in. Um, they are going thio. If they can get to know you a little bit personally, they're going thio trust you a little bit more. They're gonna actually see you as a real human being, right? And of course, this may make sense for some, and it may not make sense for others, So depending on where you are in your business or what your business is, um but I like I just think it's a human to human world and we want Thio. Look at people online, especially even want to view them as a human and sometimes giving them. A little bit of the personal side of our life is the way to

spk_1:   41:01
do it. I think this is so powerful. Talk about human to human and business. People do business with people, not with businesses. Eso especially with this whole idea of around being the personal brand. I think a lot of this comes back thio having clarity around what is your brand and how you want others to perceive you so as you were sharing that you had made the comment like a voter with your kids is just a photo with their kids like this very personal. And I laugh because it gets me thinking for a moment I absolutely share my family on social because for me, my personal brand is about being a working mom like that is part of my identity in my business in the brand that I'm building. So I share things about being a parent because most of my audience are also parents, so but for me, that's intentional. If I had, if that wasn't part of my brand, I really wouldn't share much about my kids because, quite frankly, that doesn't have a lot to do with speaking But for me, there is this combination because I speak on stages. When I do that, I take time away from my kids and my kids are a factor around my business. And it all kind of blends together and talk about this a lot. But I wanted to share that with it comes back Thio. You have to have clarity around how you want others to see you. And what is your personal brand in order for you to make the decisions around what to include or exclude?

spk_0:   42:17
Yes, totally. And you create your own boundaries. I mean, that's that's an important, like step that you need to take in your business and what are your boundaries and decide You know where you are. And, you know, the personal thing could probably literally be its own podcast, you know, talking about personal versus business and you know how to know how much to share either way. And but, I mean, I think it just just because, you know Heather and I are talking about these examples doesn't mean that you necessarily have thio. I just think that when you can go behind the scenes and a little like again little you show that a little bit of personal side of you, Then you just become that much more relatable. And again you've become You humanize yourself, you know, two and you make yourself more approachable, in my opinion.

spk_1:   42:57
So the thing that's on my just pop into my head that I wanted to make sure assured right now is any of these examples for going to or anything you listen to on the show. If if you are listening to this and you ever have a moment be like, Oh, that can't work for me or that won't work because this is a good moment to pause and say, What? If you reframe the question around? How could this work? For me, just thinking about the possibility that would happen is maybe the things that we're talking about on this episode or other episodes. Apple for Apple. It would not work. But if you reframe the question around, how could that work for me? It could open up this world of possibilities where you could be like, Hey, I don't have kids. I'm not gonna talk about that. But, man, my dog's trick and cute or or I don't know what you think about. Like, how could this work for me is a really powerful question that I think could serve you really? Well, as we're talking about some very specific examples today, Yeah. All right. Well, let's jump into the fifth bucket for show formats.

spk_0:   43:52
Yeah, the fifth bucket is fun. So if you can find a way to reveal something Okay. So revealing something. This these are some of the most watched in most engaging styles of videos. And so what this is, is when you reveal something, I'll give a couple of examples, but you kind of create an element of mystery and anticipation. And just about any, like, video production strategists will tell you if you can create an element of mystery, then you have got a winning video like people want that. I mean, I don't know if you remember when the draft April was, like pregnant and was gonna be giving birth like any moment. And so the

spk_1:   44:32
zoo, like, did that Facebook live stream? Yeah. Yes. Or the elephant we have one of the Oregon Zoo was around. The elephant was Yeah, and people would literally,

spk_0:   44:41
like, jump in and watch just sit and watch it. It was, Here's the thing. She wasn't even like supposed to have the baby like any minute. I mean, she liked the Livestream lasted forever, But But it's an element of mystery, like what's gonna happen? What's happening here. So if you can kind of create

spk_1:   44:56
that created so instantly in my mind, always goes to replace insulin like Oh my God, could you imagine if that happened for people where people were live streaming your whole like labor process? That's how it's terrible. But for some reason, for a giraffe for an elephant, it's totally cool. Sure it's happened, Heather. I feel like it's probably happened. Oh, go. If that's what you take the show today, I good for you, Good for you. What's another example? Like send us an email

spk_0:   45:19
and tell us how that worked out for you. But also an example would be like announcing something. So let's say you have new news. You've got either a new program coming out or you've got a new product that you're releasing our new service or anything at all. I mean, make it fun and kind of create it like make it newsworthy. So you're announcing it, but make it do it in, like a reveal. Like I'm really excited to share this with you. I'm gonna announce it on Friday during live Video Boulevard. Right. Um so you a lot of people also will sometimes do a little contest or things and you can announce the winners. You know, during a live video. That's that. That would be an example of revealing information. Um, no. In the nonprofit world, I've seen a lot of people do a really good job of like when they have their annual campaign or, you know, they're raising money for something. They will reveal the results during a live video, and so again, it's kind of newsworthy. So if you can find a way Thio do that and create that anticipation, then you've got a golden factor there. Now, you don't have to be a nonprofit or have a winner or something to announce. So I'm gonna give you a funky example again. This was during one of my live blitzes last year. This one was actually in July of last year, and someone challenged me. They said you should try to do a live video while catching a fish Because, Heather, I don't know if you know this,

spk_1:   46:35
but I love to bass fish like I love fishing. I not know this about I absolutely love it like

spk_0:   46:41
I really, really love and enjoy fishing. And so someone challenged me and I'm like, Okay, so towards the end of my blitz at the time, I got my tripod and I went out to the little pond. And but I again was kind of back to what you said. You're like, Well, I was like, I can't just sit here on live video and try to catch a fish on my business page. Like fishing has nothing to do with my business. Right? So what I did was I actually talked about how fishing is kind of like marketing. And so I I used it as like, but I did these like metaphorical, you know, teachings. While I was also like showing fishing stuff. So, for example, I was like, you know, when you fish, you have all these different lures. You have different rods and you have different reels and they are different strategies for different types of conditions. And so I was like, just like marketing strategies. You need different marking strategies for the different conditions in your business. And And I was like going and teaching them about the different lures, like the difference between the plastic worm and the spinner bay and the jerk bait. And I was talking about geeking out, starting to get

spk_1:   47:43
Gallo this total geek out, but also adorable. Anyway,

spk_0:   47:47
I used the I was teaching about fishing, but I was using the metaphors about how it's kind of like marketing like, Okay, this lure, you can try plastic worm. And if it doesn't work or get you the results you want, then you switch to a swim bait. And I was like, kind of like, If you try this type of post and it doesn't really get you the results, do it a few times. Well, then try. Now, let's try video, you know? And so I was using it and I was teaching, but I was creating this like, fun experience while I was trying to catch a fish so people were tuning in like crazy and commenting like crazy is one of the most engaging videos I've done because they were like, Oh my gosh, is she really gonna catch a fit like I can't. I want to see if she catches a

spk_1:   48:25
You're gonna have to give me a link to this video because I'm absolutely gonna post this into the show notes, because I think people gonna want to see it. But also, this is the best example of using analogies in your teaching. Like in real time. You're using analogies, I think about. I have a student, Rhonda. She teaches leadership and she talks about the combination between gardening. Then how There's so many analogies in gardening with cultivating and nurturing yourself as a leader. And like I love cooking. And I used cooking and allergies all the time in content. So I think, like this idea of doing this analogy, but that adding this Calumet element of like the reveal of catching a fish. Oh, by God, you just just just like that. It was so fun. And I will give the spoiler spoiler alert. I totally caught a freakin fish while I don't know what you did. And so is this like a fish that you like? Catch it and eat it or you will catch it. I throw back. I would like to

spk_0:   49:20
catch a fish, but I'm not skinning anything. I'm not

spk_1:   49:22
doing that crab. Yeah, I'm having like memories of fishing with my dad growing up where I would learn how to, like, totally tackle the fish eating game. It's a whole nother thing. I could do that. Guys, I have talents. I bet you D'oh! Okay, I love that example of the reveal. So you talk about like winners, and it could, So the reveal could be something that's completely unrelated. What you were talking before around the frozen pizza thing, that actually it's kind of like a reveal because you're just talking about content. But also, you're making something in the kitchen, and people will have this, like, lean forward effect where they want to know what comes out on the other

spk_0:   49:59
end. Yes, and so I love that you just said that because the thing I always encourage people to do is to take these buckets and then blend them together. So, for example, you could show someone how to do something while behind the scenes you can interview someone as a live Q and A like we kind of talked about like having someone on the lifestream with you is actually a life Q and A in a way. So there are just so many different ways you can actually take these ideas and, like, blend them together. So, you know, as I mentioned, I mean, I was, you know, teach. I said that Amy was teaching us something when she took us behind the scenes in her video studio. You know, I was teaching somebody something while I was fishing. You know, I was teaching someone something wildly went behind the scenes in my kitchen. So a lot of these actually kind of can blend in together.

spk_1:   50:47
Yes, they absolutely, absolutely can't. So I could already tell for anyone listening. They're probably have ideas swirling around in their brain. So before we jump quickly and just touch on a few major questions, we get in some tips around technology. Could you recap those five show formats? So that way, anybody can pause. Write them down for a moment inside. No, Listeners, I want you thinking about jot the ideas that are coming to you right now while they're fresh in your mind to get out your trail. Oh, Appier, Asana up your notes App on your phone right on these categories and just brain dump for a second to get the ideas out now, while they're fresh. So that way later, when you sit down to come up with the schedule on these or actually do one, you're not trying to come up with ideas in the moment, Do it. Do it now.

spk_0:   51:30
Yeah, totally, totally agree with that suggestion. So yeah, so the buckets are show somebody held to do something or teach something. The second bucket is interview someone, so bring on a guest or multiple guests. The third is to conduct a live Q and A. So answer questions while you're live on video. And then the fourth is take us behind the scenes like Show us something else that we can learn from or relate to you more. And then the 5th 1 is revealed. Something create that element of mystery and anticipation.

spk_1:   51:57
Yes, OK, I love I love that. All right, let's jump in and talk about the tack peace, because I think we would be doing a disservice to the audience today if we didn't touch on some of these tacky things, because I know that for some It's an absolute hang up. It's the like. I don't even know how to do this. I don't even know where to start. But for others, they might know a little bit about a tech, but they're looking to up level. So I know you have some great tips around how to get started, but also maybe how to elevate. So hit us hit us with some of the best of the best. Yeah, so the first thing I'll

spk_0:   52:27
say before we go into the technologies, I just want to again reiterate you do not need this stuff. You are not required to have these things to start going live or to use live video in your marketing strategy. You literally just at a minimum, need a smart phone with a camera that works. And so I always say, Just just get started, you know, use your phone, get going with it. And you know, I like to say that if you can keep the phone stable, so maybe go ahead and invest in a cheap mobile phone tripod. Okay, that's with the But if you literally are like, what's the bare minimum to get started? One. Your phone, but just a little extra would be Grab that tripod tripod that will hold your mobile device. You're just gonna find it way easier and your arms not gonna get really tired Fallout from holding your phone off. But there are some really, really cool applications that you can use that well, actually, take your show to a different level. Uhm And so they're these air. They're called third party applications, which means so you can go alive on your computer. You can open up Facebook and just click go life, and as long as you have a webcam built in, you could do that. But you could also use 1/3 party of application or software that will introduce some really cool features that you can also use in your live shows. Now, the thing about these applications are, they are there are some that are super simple. And then there are some that are, like, really high end, like actually expensive require a bit of a learning curve to even know how to even get started using them. I don't really use those now. There are a lot of people that have figured out how to use them. They're really popular like V Mix is one of them that's really popular. Um, and then there's wire cast is another one that's popular as well. But I actually kind of gave us a test drive, and I just I'm just like I'm like you. I'm scrappy. I'm like, This is gonna take too long to learn. I just need something that's more plug and play, and that's the kind of stuff that I like to work with. And so there's a couple of examples. There's be live TV and then they're stream yard. I'm gonna go ahead and say that I have recently switched from the live TV to Stream Yard. They're very similar and so explore both of them. They both have free versions, and they have paid versions. I just think right now I have kind of, um, divorced myself from be live because stream yard had some features that I really like and I really wanted. And so I switched. Um, but these applications, what they do, they just like I said, they give you these features that you can't just get on your phone. And so, for example, one of the benefits when you go live one of the best ways to get the most people to tune into your video live and be engaged with it is to let people know ahead of time that you're going to go live So you could do this in an email announcement. You could actually just make a post and say, Hey, I'm gonna go live on Wednesday at one o'clock. You could do that like on Tuesday. But the best way, the way that gets the most result, is to actually schedule your broadcast ahead of time. And so, you know, we see these come across our news feeds, and it'll say Heather Sager plans to go live on Wednesday at one PM

spk_1:   55:28
You probably see that notification every Monday or email list. You get that in the E mail, say, Hey, here's the link to get the notification

spk_0:   55:37
and then there's a There's a little box on that. When you schedule it ahead of time, like literally when I say schedule, I mean, you literally schedule it inside like the application, Um, that that will say it will be a box and they can click it and say, get notified that will then ping them when you actually go live. But here's the benefit to it. When people already know you're going to go live because you told them. And then when you do go live, they're much more likely to actually tune in because it's something they were expecting. We get interrupted all the time throughout our day, but if you can kind of, like, remind us it's kind like 00 that's right, she said. She was gonna go alive. Then you're more likely to actually tune in. So that's a huge feature that I like. You can schedule a Facebook live broadcast natively inside Facebook. I personally, again, it makes my head spin a little bit, and I just think it's too difficult with stream yard. It's just you click a couple buttons and it does all the work for you. So this is

spk_1:   56:25
really an awesome So So I know now that you're saying that we talked about how to things so audience. Since this is an area that I am really excited about and I've been doing consistently, I will do a tutorial around how to schedule in stream yard because I'm doing it every single week. I'll do that and I'll share with you guys on my instagram stories and on Facebook here in the coming weeks with this video. When this audio comes out because I think it is that easy. I want to show it to you. I could show it to you in under a minute. Nice. Yeah, that's a great idea. Um, so just a few other features that

spk_0:   56:54
are kind of run through quickly because these were things I talked about in the ideas. So sharing your screen is like It depends on your business, of course. But if you wanted to teach somebody how to do something like this on a computer, then you can share your screen. You can literally bring your screen up on to the live stream video and show literally show people how to physically. So you could in a way, if you really wanted to do that, you could actually do it. And you could use stream yard and share your screen and open up another broadcast and, like, show them how to schedule it. You could do it that way to um but the other thing you could dio is if you like, have maybe some presentation slides that you want to pull up or some pictures you want to pull up or anything like that. Then when you share your screen and you have those items, then you can actually bring those things onto the Lifestream as well. So this is great for live webinars. You know, if you want to pull the Power Point presentation or even your you know, any people that have a speaking engagement are speech that has slides ago. With it, you can pull those into your live stream and do it that way to um, the other thing that's really great is stream where it allows you to bring guests onto your show. Now Facebook used to let us do guess if we were on our mobile phones, it would allow us to add people they've taken that future off. You can do it on Instagram, but live stream lets you bring guests on your show. You know, on your in your YouTube, in your Facebook or in your lengthen, and it's fantastic. So going on with that, what I was just saying is all those channels a stream yard, also in many of these applications we'll do this. They allow you to simulcast, which that means is going live in multiplication, multiple locations at the same time. So one

spk_1:   58:32
of the areas where I have always kind of like struggled a little

spk_0:   58:35
bit is I have a free Facebook community called D O a marketing with Melanie, And basically what we do is we talk about all this stuff. We talk about marketing and, like learning how to market our businesses but doing it ourselves right. We're D i Y marketers, and I have this group where I love to, you know, take care of everybody, and I teach them stuff. But then I also don't want to abandon my business page. And so I have always struggled with. I want to do this video. I want to share this information and I want to do it inside my group, my community, because that's those are the people that want to learn from me. But then it's like, Well, what about my business page, which is really the front door of your business? You can never go dark on the front door of your business. I mean, a lot of people are like, I don't even really post my business paging where? Because groups where all my engagement happens. But you can't just You gotta look like you're open for business on the outside before people want to come in to see inside. And so I love that was stream yard. I can actually go live inside of my Facebook group and on my business page at the same time. Now, that is a paid feature. So you you can't do that with the free version. But I just think this is This is a game changer for me. You can also simulcast to Facebook and YouTube at the same time, or Facebook and LinkedIn at the same time. And for me, I actually I'm not a super active youtuber. I mean, I have videos that I put up there and I have followers, but I'm not like what I would call a youtuber. But with YouTube live in this now this application, like, why not go live on YouTube? If it's just clicking another option, you know, mean, so I'm expanding my reach that way. I love that feature as well, and then some other things that are just kind of help. You look really professional, and this is kind of you and I were talking about a little bit earlier is it's like makes it more fun. It's like more of a show is. You can add these banners to your Facebook live stream, so you know anyone that's listening. I would encourage you to tune into Heather's live streams because she's using this application. And so you'll know what we mean when I say banners and you could actually, like, create little tickers that go across the bottom as well, Like literally, You look like you're all your own news news

spk_1:   1:0:33
channel. It's so fun you can post. You can post the questions that people ask you in advance. I like to use it to be like, Hey, here's the three topics I'm going to do today So all create a banner for each to keep me focused around what I'm talking about. There's so many fun things we can do, and I know this is a lot of information we're throwing at you in this taxi. So the goal on this is just to get your brain moving. If there is a specific thing that you would love to dive into more, come on over to Facebook or Instagram post your questions like we can dive into this further. I'd love to bring Mel on over to my Facebook show and let's actually demonstrate the interview like on Facebook Live so well, So I'll let you guys know if you're not already on my email list. Come on over and join the email is to let you know when we're gonna schedule that Facebook live. It'll be somewhere around the time this episode comes out or the weeks after. But come on over, we'll ask these questions because of techie stuff. We would love to geek out with you over these and make sure you have what you need to get started if these areas are exciting to you. Yeah, that would be great. Let's do it. Let's do it. Okay, so now I know I we're kind of pressed for time here, and I know you probably have some stuff that you need to jump into. So I know you also have a resource to help people go live on video. So can you share a little bit about that? Yeah, So kind of like you're talking

spk_0:   1:1:47
about with the buckets and the brain storming of ideas. So this comes up so much with my students and clients. But I just decided Thio one. Remove this, limiting belief that no one could come up with any ideas for Facebook live. So I created a freebie. It's a pdf, and it gives you 50 specific ideas for going live, and you'll see that there's, you know, those buckets are definitely being used in this freebie for you guys, but it's really just a great way to get started. So I would say go through these live videos and then apply them or live video ideas and apply them to your business and what makes sense for you? And there might be a few here and there that you're like, I'm not doing that, but literally, I've given you 50 ideas, and if you go live once a week every week, that's literally basically a year of content. So, um yeah, they can get that. I'm sure you'll have a link to it in the show notes, but I'll actually put that there. Yeah, they can just go to Melanie diane dot com forward slash 50 SB live ideas.

spk_1:   1:2:39
Okay, Perfect. Okay, that is amazing. And then just a reminder. So for those of you who are still going, I'm still scared of the camera piece. Or if you have questions about the attack and the equipment that we referenced today, we talked about Tripod Stream married some other things, just a heads up. I do have a freebie for you with a list of my favorite tech options and e confidence boosting hack list for how to get over your fear on camera. So if you want to grab that, you can head on over the show North's notes. I have that in there. Heather sacre dot com forward slash get started on video So you have a ton of resource is to help you today with the ideas from El the tack list for me, whatever you need. And this is so so good. One. I can't wait to apply these things we talked about today, Mel. But also I'm really excited to see how my audience uses it. Yeah, I I

spk_0:   1:3:24
hope that everyone got something out of it today, and I just hope to see more more people using live the deal

spk_1:   1:3:28
so good. Okay, way to be a trendsetter. They're girl. The ripple effect of you the other week ago. However, I want to say that but recently when you went live the trickle effect you inspiring me. I hope that this show inspires so many other people. Thank you. So so much for being here. Hey, if people have questions for you and want to connect, where can they work? And

spk_0:   1:3:45
they come hang out with you. You have to be really honest with you. I'd love to see them hop on over to Facebook and either connect with me on my business page. Melanie, Diane and that's D Y es in. And it's my middle name spelled funky. But really, I mean, if you're doing, you're in marketing and you've got questions. I want you to hop on over to my community of other like minded people, and you can either get questions answered by other people doing what you're doing or by me. And that's you could just search D I y marketing with Melanie inside Facebook and you'll find our free community.

spk_1:   1:4:14
Yes, I love I love that group. Okay, I know you'll see some new people joining you in there this week. Thank you so much for being here. Is there any other final words you'd like to share with the audience? Will you have just another moment?

spk_0:   1:4:24
You know what? If you're terrified of how you're gonna look at all that stuff on live video, then create a private Facebook group with your best friend and practice going live in the group. But you really need to just get started and give it a try. Oh,

spk_1:   1:4:37
my God. That's actually a really, really good chip. Okay, There's so much more you could tell were rushed here. I'm getting very excited because I have another call, but there's so much good stuff here. I reserve the right now for you and I had to keep chatting on this. Let's totally do a Facebook live. Go into the tax stuff some more. I am just so grateful for you. So appreciative of our friendship. And thank you so much for teaching. Not only need but my audience all this great stuff. Yeah. Thanks for having me, Heather. It's been a pleasure. Absolutely. All right, guys, Thanks for tuning in today. I will see you next week. Be sure to check out The great resource is melon. I mentioned today down in the show notes and can't wait to hear how you apply these. Come tag us bowled over on Instagram and we'll see you soon, Guys, thanks so much for listening to finding your it factor. And, hey, if you have a top coming up, you have to check out my free resource. It's called Nail Your Next Talk. 10 Must ask questions before taking the stage so you can show up is an authority and turn that talk into future business. These are the questions that I use myself to prepare for my life talks, and they're going to help you ask the right questions of the person who booked you for the event. So the meeting planner or the client and it's going to help you serve your audience to the best way possible. It's gonna help you anticipate potential tack or 80 snags. Turn the Cuban a time into a strategic place for content and make this speaking opportunity a lead generator for your business. So go get it Now. What are you waiting for? Its over at heather. Sager dot com forward slash 10 questions