Serve, Speak, Transform: Creating Lasting Impact From The Stage

Dream of making an impact with your message?

Whether you’re a seasoned speaker or have a message in your heart you know the world needs to hear, your voice is the most powerful tool in your toolbox to reach the people you want to serve. 

By sharing your ideas and experiences it’s possible to profoundly impact your audience's lives. In fact, I’ll step up onto my soapbox and say if you have the ability to help others it’s your duty to do just that. 

Often people with a desire to help people feel conflicted about muddying their mission by trying to make money, but to effectively be a catalyst for change, you’ll need to confidently sell your ideas without guilt. And having a passion for helping others doesn’t need to equal pennilessness, friends. If you want to keep sharing your gifts with the world, you’ll need to make money too. 

In this episode, you’ll hear…

• Why honoring your audience is the cornerstone of driving real change
• One shift that elevates how you serve others with your message
• The relationship between money and mission
• How competence leads to confidence on stage
• The real deal on feeling weird about your calling
• A tough love pep talk on speaking with purpose
• What it means to sell your ideas

EPISODE  SHOW NOTES👇

https://heathersager.com/episode211

Chapters

• 0:00 Creating Impact Through Service and Communication
• 4:44 Embracing Impact and Income
• 17:06 The Desire for Impact and Income
• 29:30 Effective Teaching and Selling Strategies

Transcript

Speaker 1: 0:00

If I want to share X, Y and Z, how can I do this in a way that truly resonates with others, that truly meets people where they are, that truly makes the impact that I'm after? You see, I think the absolute secret and necessity of creating an impact in the world is having the humility to say I need to learn how to do this in a way where it taps into my strengths and my gifts, but it also really honors the people that I want to serve, Because if you are service driven, if you truly want to help others, you have to truly understand others and you have to shine the spotlight on them while holding the mic so that your message can reach them. This is the podcast for the entrepreneur who wants to make a big impact, who doesn't shy away from hard work but also wants to enjoy life along the way. Hi, I'm Heather Sager, former executive turned entrepreneur, and I've spent the last 20 years working with premium brands on sales, marketing and communication, and I've learned that when you become a magnet with your message, you only need a hint of hustle to achieve your goals. Get ready to be inspired and ignited each week with tangible strategies on sales, speaking, marketing and so much more. This is the Hint of Hustle podcast. Let's go. Hey friend, welcome back to another episode of the podcast. Last couple of weeks, we've been really talking about how to get paid by sharing your expertise, and today I want to tap into the other side of why so many of us do what we do, and that is coming from a place of service, truly wanting to make an impact and inspire other people. So this episode is for you. If you are feeling more of a pull to speak, because you truly want to help and inspire other people, we're going to dive in today and talk about how your voice truly can be the most impactful tool you have in your tool belt in order of making the change you want to see in the world. So let's go ahead and dive in. So when I think of the word impact I don't know about you, but it's become kind of overused Now I have a special relationship with the word impact.

Speaker 1: 2:48

When I was a teen yeah, we're going to go way back for a moment when I was a teenager, I in my junior year marketing class. So when I was like 16, 17 years old, I took a marketing class and freaking love that class. No surprise what I do today. But in that marketing class, one of our really big capstone projects was we had the opportunity to work with our school district and we were creating a summer program. Well, they were creating it, we were going to market it. It was a summer program for underprivileged youth who didn't have a lot of mentors, didn't have access to after school care definitely not summer childcare for their families and so the school district was creating this program over the summer for these kids and our job in the marketing class was to name the program, create the position of the program, create the marketing plan of the program. But the naming part of it that was really special. That was a lot of fun, and the word we ended up creating in this program was impact. Now I really truly wish I had a better memory, because impact was an acronym and I remember if probably actually it was really lame now that I look back 20 something years later, but at the time it really it was really clever. But also the word impact stood for the impact that the mentors, summer camp counselors, could have on these kids' lives. But more importantly, it was the impact these kids would have on the community and the word impact was something that really stuck with me at a really early age and this idea of thinking bigger, thinking beyond yourself, thinking about how one small act can make such a big difference for other people. It wasn't just that moment in high school for me understanding impact.

Speaker 1: 4:44

I grew up with a mom who was constantly involved in service projects. So I grew up in a church. My mom was always actively involved in church. She was always sewing quilts, sewing clothes, creating donations, volunteering, doing canning to be donated. My mom was always doing service work, always helping out those who were less fortunate than us.

Speaker 1: 5:11

And honestly, if you've heard a little bit of my story, I mean I had a great childhood but we were really broke growing up. We didn't have a lot of money, we were on food stamps. I remember going back to school shopping at Value Village. My dad was a truck driver. My mom was a stay-at-home mom. I mean we were very lucky in a lot of different ways, but also we were broke-ass. But the idea that my mom still always came from a place of you always have something to give, you always have the capacity to help other people, that was instilled in me really really early on in my life.

Speaker 1: 5:47

So, moving forward later in my career, when I became more like woohoo because I'm the grouper, but later set the goal, set the vision. I don't ever want to be broke. I don't ever want to be poor. I've always had the vision of making money, but I could never kick this idea of, yes, you can make money, but you also could improve the world around you, for yourself and other people along the way. There is always room to enhance and improve the lives of other people and if you have the ability and the capacity to do that which my mom taught me we all do you have a duty to do that.

Speaker 1: 6:27

So the word impact, the word service You're kind of overused jargon in this online world that a lot of marketers catch on to and say impact and income and service over whatever, and I choose to believe that these words still hold a lot of weight and I choose to believe that my audience, you included, my friend you have a heart of service and I would imagine that deep down, there is a inner battle in you I think this is true because it was true for me for a long time too where it feels impossible that you truly can be kindhearted and mission driven and service focused while making money. Those two things in your brain are clashing. And even if you know, logically, that the more that you help people, the more opportunity there is for money, I would bet if you are not making the kind of money that you desire, you have an inner dialogue fighting within you between the clash of those two things. Can you truly be of service? Can you truly be helpful? Can you truly be kind hearted and good on the inside and truly holding that desire of helping people while monetizing that while making money? And if you're not in your head going, yeah, I really do struggle with those two things, you're in the right spot. We're going to untangle that a bit today. No, we are not going to fix all of the thinking. This is, for me, has been a process and journey for years and years to really untangle and I still struggle with it sometimes. But my hope in today's conversation is to raise your level, awareness of that contrast within you, to raise your level of thinking for how you approach it and help you say, okay, I don't have to choose between the two, I can embrace the two as part of me and run a business while making a great impact. So that is the name of the game. Today we're going to tackle it.

Speaker 1: 8:48

What was interesting, as I was preparing for this episode today, we did a little Googling. We did a little chat GPT searching, which I don't know if I shared this on the show yet, Fun fact, I have named my chat GPT Clive. So a lot of times I'd be like I have a meeting with Clive and Clive and I we brainstorm. So I was asking Clive some questions around. You know, why is it that? Like, why is this dichotomy? What is this whole thing around impact that people are looking for? Like, where do people get caught up? Like, why do people want to make such an impact? Like, why is this such a topic, especially in the world that we're in right now, specifically in this online space?

Speaker 1: 9:37

Well, if you think about it, in this online space, typically the people that I attract in the groups that you probably run through are people who have this heart and this desire to share their knowledge and expertise with others, because they don't want to hold it in. They're like more people needs to know about this. So they usually have, and you probably do have a passion for a certain topic and you feel a sense of purpose for wanting to share this with more people. And then, somewhere along the way, you probably have this little either a Facebook ad or an internal little prompt saying but like could this be a business or could I blog from this? Could I start a podcast around this? Maybe the monetization piece isn't really coming up for you or hadn't really come up at the beginning. You were just excited because you were passionate about something and felt some purpose whenever you shared it with other people. So you wanted to figure out how can I share it with more people. For you, the idea of impact might come from a place of wanting to raise awareness around a certain topic. So some examples that come to mind for me.

Speaker 1: 10:43

I'm going to go back when my family started our nonprofit. Our nonprofit was in honor of my mom, who passed away from metastasized breast cancer a few days before my 18th birthday, and our foundation that we founded. We founded that Christmas right before it was her last Christmas present before she passed. And the foundation came from a place of wanting to get more information out into the world. You see, my mom, when she was diagnosed a second time with cancer, when metastasized, she decided to, and it was terminal. She decided to seek out alternative therapies for cancer care. She had done the chemo route, she had done the radiation route. She was going that route again, but the end of the day the doctors were saying this is terminal. So she started asking bigger questions. She found a really incredible naturopathic doctor and that naturopath made an incredible difference in her quality of life during that time when she was really on her final six months of life, and it was things around acupuncture she was doing.

Speaker 1: 11:43

I remember at the teen I would come home from a football game in my cheerleading uniform. Yes, fun fact, I was a cheerleader for exactly one year, my senior year in high school, after having a very traumatic ankle injury. My junior year in high school I'd played soccer for a very long time and it took me out of soccer. So I decided why not become a cheerleader? So I came home with my cheerleading outfit and I would do these castor oil packs on my mom's liver and I still remember the smell of that castor oil with the heating pad with it, and I get emotional. I really expect a lot of memories, but I have memories of this and memories of the research that the naturopathic doctor brought into my mom and the different types of things she did and I remember at the time this is back in 2001, and holistic medicine was really viewed as hippie-dippy and out there and very taboo, and we were very fortunate that her oncologist and naturopathic doctor they really worked together.

Speaker 1: 12:50

I mean, we lived in the Portland metro area, which is way more hippie-dippy than most parts of the US, so we were very fortunate about that. But we spent so much time and by we I was a teenager, so not me my family, my older siblings and my parents. They spent so much time research and trying to find solutions and alternative medicines and complementary medicines and what's the difference between the two? We realized that we had spent so much time trying to through it and trying to understand it and trying to figure out what to trust and not trust, that we lost time in the time that was most precious, if that makes sense. So this idea of raising awareness, coming back to the central theme of today, is you might come from a place, like my family did at the time, of saying we don't want anyone else to. After waste time, we wanted to get this information out to more people. So what if we built a nonprofit organization that served as an intention of creating more awareness, more education for women fighting breast cancer on the alternative and complementary therapies that are available to them. So we became an education and information-based organization, all stemming from the idea of we wanted to raise awareness that this was an option.

Speaker 1: 14:09

You might have that too. On a contrasted example, I have. Now I'm pregnant with my third child. I've shared with this over the last couple of months. I have talked very openly about wanting to be in physical like great health for birth, because I had some struggles with my first birth and with recovery for my second birth and I knew nothing about pelvic floor strength or pelvic floor therapy.

Speaker 1: 14:41

Outside of the world, where women just joke that when they see they peed or they couldn't bounce on tramblings and that was just a socially accepted thing Well, there is a whole movement of educators and physicians and coaches or whatever you want to call it right I'm probably not getting the terminology right but people who have a huge desire to raise more awareness and education around pelvic floor health. That might sound super specific, but thank goodness for those people who care about that enough to create content to help people like me who need their help but might not even know it exists. So for you, you might be coming from a place where you don't even your topic might be so obvious to you. But you also know that your ideal person might not even realize that is a challenge. They'd say all the time in marketing, find a problem to solve and solve it. Well, a lot of times we're not even aware what those problems are or what questions to ask.

Speaker 1: 15:43

So part of this impact driven mission is raising more awareness, creating more education, because you might be teaching in a space where there is very little and people are settling with what they know. Example pelvic floor health. When you sneeze, you pee, deal with it. That's just part of having kids and getting older. But no, there is an alternative way. You don't have to live that way. In fact, that's not normal, healthy, physical, whatever right. So for you, it might be coming from a place from this. You also might come from a place where making an impact is. You really truly enjoy teaching and educating others.

Speaker 1: 16:23

Maybe you've had a background in teaching. Maybe you had a background where you loved leading training sessions at your old corporate job. Maybe you came from a place of volunteering or you always raised your hand to say, hey, yeah, I'd love to teach a workshop, right, I'd be happy to present in that meeting. I'm getting a minute to blow my nose here for a second and also feel the need to be fully transparent. I get emotional thinking about these things. Also, this room is very cold. It's like recording. Maybe that's the area I need to raise my love awareness on around temperatures and the impact of temperatures and feelings with your nasal condition. Tmi Nope, very on brand for this podcast. So let's keep going.

Speaker 1: 17:06

But that desire and passion to want to share your knowledge Side little tangent here, we love the Sega side tangents. A couple months ago I shared with you on the podcast that I, over the last year, have recently got pretty into human design and thank you, by the way, for those of you who responded to the episode where I was like how can I do a human design educator to come on the show and talk a little bit more about this? So TBD, that'll be coming at some point later this fall or maybe next year, depending on this whole, you know, baby situation. But what I've learned in human design is my husband's human design is he's a projector and he really loves having knowledge and sharing knowledge with others and it's such a funny thing about him. It's.

Speaker 1: 17:58

I think I've shared this funny example one time on the show where we were one time out at dinner with friends and he left his cell phone in the car for some reason, and I don't know, just as friends do. We were chatting about different things. Pop culture came up and somebody referenced a band from the 90s and my husband is he's really good at random facts Like he just knows a lot of really random things that really don't matter, but like he just knows a lot of just very seemingly random things. And you know when you have that thing where you know the answer to something that's on the tip of your tongue but you can't freaking remember the word. Well, this happened to him. He's like this 90s band, he's like knew it but he like couldn't remember it. And what was hilarious is that was pretty early on in the dinner. As the dinner is happening, I'm looking over at him and I can tell. I can tell him not knowing the answer to that question from an hour ago is still freaking, driving him bonkers. So, of course, as soon as dinner gets over and we get to the car, we get to the car, he starts the car and he, immediately before we go anywhere, he's on his cell phone googling. Of course, what's the name of that band? I don't even remember what it was but this need for knowledge. I don't think he's the only person in the world who was like that, but when it comes to businesses, my husband loves sharing information with other people, especially when that information is practical and relevant. Well, even when it's not practical and it's not relevant, it's just a pop culture reference. That's his thing too. It's a great tab at trivia night.

Speaker 1: 19:38

But coming back to it, some of your desires to make an impact might come from a place that you truly love educating other people. Now, I'm going to put a big asterisk on this, because a lot of times that educating other people comes from a place where you want to share your knowledge with other people, but they might not be ready or wanting to hear it. They also might not have enough context or knowledge to be able to receive it. So we're going to talk about that here in a moment. But these are again, are some of the motivations for why impact might be speaking to you, why you might be saying to me it's I just want to make an impact in the world. I just want to be more helpful. I just want to be of service. Maybe you have the desire that you just want to inspire other people.

Speaker 1: 20:25

Maybe something has happened in your life. You've walked through something really hard where you've had a really big epiphany or epiphany. Why is that such a funny word, Epiphany? I want to say epiphany, but it's epiphany. Why is that? Words are really weird sometimes, right? Anyways, you've had this big aha or this big wake up moment that really set the precedent for the next round of your life and you want to inspire other people in that way. Maybe it was a person, maybe it was an event, maybe it was something that happened that was a catalyst for change for you, and you want to share it with more people.

Speaker 1: 20:58

That desire to be of influence, that desire to be more inspirational, more motivational to other people that is not a selfish thing. That is not a like weird thing. You're not the only one. There are many of us who truly want to inspire others, who know that we have a gift that when we step up to the mic, people listen. That is a very unique and special thing, and if you're listening to this show, I would bet that you have that quality and if you're second guessing yourself, you're wondering if you're cut out to do this whole speaking thing or this becoming a personal brand and really stepping out into a bigger spotlight.

Speaker 1: 21:43

I would bet that insecurity or that second guessing is becoming coming from a place where you feel a little guilty about that, Like if I think I'm good or I think that I'm meant to do this, that means that I'm being ostentatious or I'm being like, oh, still oriented, or whatever else. And here's the thing there's nothing that says you can't make a big impact in the lives of others. Well, thinking highly of yourself. In fact, I believe that you have to think highly of yourself in order to make a true impact on other people, Because people don't look to you as an inspiration if you're constantly just second guessing yourself because all that does is give them permission to go. Well, I guess I have to second guess myself too, but when you stand proudly, when you know that you have a voice that matters, when you know that you are good at what you do and you have the confidence to step up and do it, you give people permission to do the same.

Speaker 1: 22:49

Now, it's a subtle thing, but it's a really, really important thing. In fact, I think this is one of one of the most important parts of my brand. Well, I know that because I hear this all the time is, people look to me because I am confident. When I stand on stage, when I get behind a mic, I'm confident. And there's this thought that, well, I must be so sure in everything that I'm saying, I must know exactly what's going to happen. And this, my friend, is the fallacy. Confidence doesn't come from knowing everything that's going to go down. Confidence comes from knowing that you will handle whatever goes down. And that, my friend, is why I am so damn confident is because I have 100% faith in myself that, no matter what happens when I step on a stage where I step up to this microphone, at the end of it I'll be fine, I'll be OK. I also have faith that I know that my audience will benefit from whatever flies out of my mouth.

Speaker 1: 23:56

Of course, I go in with a plan and having a plan, that preparedness, it does bring me more confidence. As we talked about in last week's episode. Preparedness doesn't mean that you're scripted or that you're robotic. Preparedness really does help you feel more confident showing up, but confidence communicated to other people. It isn't from having the plan. Confidence is knowing that you're going to be fine with whatever happens. So whether the microphone craps out or somebody asks a weird question or your heel falls through the seam on the stage it's happened to me multiple times Whatever happens, you'll go with it, Like you just flow with it. And in fact, next week we're going to talk a little bit more about that. We're going to interview one of my students who really struggle with nerves and fears and this idea of in order for me to show up as a professional, I really have to get things scripted. You're going to hear her story next week.

Speaker 1: 24:53

But coming back to this is confidence is a really, really important piece of making a true impact and if you are fighting that inner confidence in any degree, we need to address it. And it's not by you thinking like, oh, I just need to be more scripted. If only I had the secret of all the things. No, it's experience and it's, yes, having the recipe for what makes great communication. It's understanding how your audience thinks and how to tap into the psychology in a non-schmucky or schmoozy or a way that's going to be tricky. It's if you truly want to make an impact, you have to understand how people listen to you in the first place, which brings me into what we really need to talk about.

Speaker 1: 25:44

So this separation between impact and income, what I find whenever I have the conversation with a client or potential client, or if I'm talking to business owners at events and I hear from people saying you know, I really would love to do more speaking. I just want to. I want to be of service, I want to make an impact in the world, I want to get my message out. I have this story, I have this passion, I have this purpose. All these words I've been using when I hear this and whenever I ask the question just out of curiosity and how will you monetize it? What's interesting is, I can tell in a flash in their facial expressions their relationship with money and that dichotomy between making money if they feel like making money means that they can't make an impact you can tell by people how they answer. You can tell by the facial expressions on the reaction to that. Is money taboo? Does money remove the heart of the mission? And what's here's what's really interesting, and this is the question that I really want you to pose to yourself today, and it's this idea that.

Speaker 1: 26:59

Do you think that if you don't sell or if you don't monetize that, somehow you don't have to sell when you speak? Let me say that a different way. When you stand up to share your passion, when you stand up to educate an audience, when you stand up to inspire others, do you think that that isn't selling? I would argue that every single time you stand up to speak to an audience, whether it's an audience of one or thousands, you are always selling. You're selling your ideas, whether or not that they should listen to you. Are you a credible authority? Do you have experience with this? Do you know what you're talking about? You're selling your ideas. You're selling your beliefs on things they're filtering and saying is that actually a good idea? I'm going to try that on for a size. Does that work for me? I don't know that. I believe that thing. Okay, she said that I'm listening, but I'm not really sure. Here You're selling your ideas. You're selling yourself. If you have programs, you are selling your programs even when you're not.

Speaker 1: 28:09

I think when people hear the word selling, they jump straight through, thinking like, oh, I have to be jamming my products or services down someone's face. That is complete BS. You are selling all the fricking time as an influencer, as an information brand, as an educator. You're selling your ideas. Back when I was in corporate, I had a team of trainers. I did not have the sales team. That's not my job. However, we taught sales.

Speaker 1: 28:38

We taught doctors how to sell hearing aids. I'm just going to double down on this. Doctors go to school because they want to help people. The last thing on their radar is figuring out how I'm going to sell patients. The solution to that help Doctors aren't thinking about that. That's an insurance problem.

Speaker 1: 28:54

Well, in audiology and the hearing care space, that's the one individual space where I mean our healthcare system is just a whole system. In general, here in the US, Audiology is typically very limited coverage, if any, with hearing aids. Audiologists graduate from school. They get into a clinic thinking they're going to do all these diagnostics and understand things. When a brand new audiologist sits down in front of a patient to show them the proof of their hearing test, they're like well, of course they would want to get this solved.

Speaker 1: 29:30

And in comes human psychology of someone going oh, but that's not that bad. I know the paper says that, but I don't experience that or it'll be fine. I was pushing on the road, or that's like way too much money to solve on something that, honestly, I'm fine with right now In comes human behavioral psychology and these audiologists, for, like, oh my gosh, like how do I help someone make a decision that it really truly is in their best interest? Coming back to it. So I work with trainers. I work with trainers who taught these doctors, and what's interesting is you think, well, doctors, of course, would want to learn how to do that better. No, no, because they didn't want to identify as being a salesperson. So I had to teach trainers how to be salespeople, to sell the training.

Speaker 1: 30:18

I don't mean like physically sell the training, Grana, we did have to sell registrations to trainings, but I met selling them the idea of even wanting to participate, selling the value behind it, selling their ideas and even when they were bought into the ideas, we would then have to get them to apply these ideas and buy into the idea of practicing and role play and putting systems into their businesses. You, my friend, are always selling, always selling. So what I want you to remember is, if you truly want to make an impact, you have a responsibility to learn how to sell your ideas, to learn how to sell the context of what you teach. So if you're one of those people who are deeply passionate about your experiences, what you've walked through, what you've learned, and you feel a sense of purpose to share it with others, you still have a responsibility to teach that in a way that other people are going to get it, and I guess you'd be met with a lot of resistance and a lot of people may be like yeah, but that doesn't work for me or that's so bad. I mean, you might still get those trolls, but you don't want your ideal people that really are optimized in prime to hear your message.

Speaker 1: 31:35

If they are pushing back, it means the way that we're teaching isn't as effective as it could be. If you are being met, at the end of the day, let's say, you do have online programs that you're teaching, or maybe you do consulting services or one-on-one. If you're constantly being met with resistance, with, yeah, okay, that makes sense, but I have to do X, Y and Z and you're getting all of these seemingly big objections and just no one's moving forward. Even these objections seem really logical, right, and you're like oh, I hate to tell you this, but it's your message, your way that you're structuring your ideas. It's not effective.

Speaker 1: 32:15

And even if you're not quote-unquote selling your programs, if you are having people push back and resist or tuck the information they learned from you into a binder, to come back to it one day say, oh, that's such great information, oh, that was so inspiring, oh your story is so great. But internally they're thinking but I can't do that because, or but that won't work for me, because or yeah, but my story is different, or just never going to do the XYZ thing. If they come up with all these excuses and the reasons why they can't, my friend, your content is not effective, and I say that with all the love in the world. But the moment that you realize that your responsibility as a motivational speaker, inspirational speaker, as an educational speaker, as a speaking as a marketing tool speaker, your responsibility is to sell. And I do not mean sell your programs, I mean sell your ideas. Said differently, If we want to replace that word, if you feel more comfortable with it, your responsibility is to effectively communicate your ideas and information. That is a responsibility that you have If you truly stand behind your statement of you want to make an impact, but standing up on a soapbox and preaching your ideas, your best tips, your information, your education, you might think that that is some kind of like oh, heart led, Look at me, I'm giving, giving, giving to the world, but that in secret you're resentful because nobody's actually buying from you, or no one's looking at you as a thought leader, or you're not as far along as you want to be, or people aren't booking to speak, or the results that you're after, the outcomes, they're not what you want.

Speaker 1: 34:06

There is this pull between the two and then they become resentful. But then you just show up back on your soapbox and you preach, preach, preach, preach, preach, preach, give, give, give, give, give. My friend, it's an ineffective strategy for communication and I don't mean to make you feel bad about it. This is not a like for you suck, Okay. So if you're going down that little rabbit hole here like smack, smack, smack, come back to it.

Speaker 1: 34:29

The first step of understanding how to be more impactful is having the self-awareness to say there is opportunity for me to grow. If you resist the message and say but I just want to help people, I just want to share what I know. I just want to share what I know you can stand behind that, but that puts this egotistical thing on you where you what you just want to do is you just want to microphones, you can talk, you don't care who hears it, you don't care what they do with it, it's just spotlight on you, microphone on you. Let me just talk, talk, talk, talk. Because I love talking and we all might have those moments where we love holding the mic and just rolling with it.

Speaker 1: 35:13

But if you stand on the soapbox and say I'm here and I have a responsibility to serve, I feel called to serve, I feel pulled to share my story with other people. I've had this set of experiences in my life, or this really specific skill set, and I truly want to make a difference with it. If that's you, then when you step up on that soapbox, the whole orientation changes because of, instead of it, you being like let me share everything, Let me tell you what I know, what it does is flip things around and then you start saying, okay, okay, okay, okay. If I want to share X, Y and Z, how can I do this in a way that truly resonates with others, that truly meets people where they are, that truly makes the impact that I'm after. You see, I think the absolute secret and necessity of creating an impact in the world is having the humility to say I need to learn how to do this in a way where it taps into my strengths and my gifts, but it also really honors the people that I want to serve. Because if you are service-driven, if you truly want to help others, you have to truly understand others and you have to shine the spotlight on them while holding the mic so that your message can reach them. All right, my friend, if you're going. All right, I want to learn more how to do this. I want to learn how to get better at this.

Speaker 1: 36:42

Stick with me, because the next couple of weeks, I'm going to be sharing with you some exact case studies of three individuals who have done this swimmingly over the last. One of my clients has been with me for two years, another one for a full year. Another one just joined me six months ago. I want to share with you some different stories around how business owners who have felt called to the spotlight, who feel this desire to help and make an impact, how they have done that by accepting, how to become better communicators and how to also monetize things along the way. So we're going to share those stories.

Speaker 1: 37:14

We've got a lot of tactical and tangible and inspirational stories over the coming weeks, so be sure to tune in and for the latest and greatest, for how to get access to some tools and resources to help you every step of the way, be sure to head on over to heathersakercom. If you go to the homepage today, you can check out the latest and greatest of what we have right now. At the time of this recording, I have a brand new guide that we put out called the profitable speaking guide, so you can use those tactics and strategies to monetize your efforts. But there's also my magnetic speaking guide. It's simple phrases that you can use to really pull your audience in on your journey. So those are more subtle, those more nuanced, that you can use in every stage, in every way to really improve that credibility and the impact. So run over, grab those. We'll also link to a couple additional resources in the show notes if you're ready and hungry to get started right now and I will see you in next week's episode. Bye, friend.

Speaker 1: 38:22

Well, thanks for listening to another episode of the hint of hustle podcast. That flew right by, didn't it, Gosh? I hope I didn't say anything super embarrassing today, but if I did, it's pretty much on brand. If you love today's episode, be sure to scroll on down wherever you're listening from, and if you haven't yet left a review, it would mean the world. Hit those five stars. Tell other people who are prospecting podcasts how awesome this show is. Give us a little love. We would appreciate that. And hey, if you're hungry for more of what we do here on this show, you can peruse all of the past episodes, grab the show notes and find out the latest free resources to help you get seen, heard and paid for sharing your expertise. Head on over to Heather Sakercom. You can also grab the link wherever you're listening to this episode and we'll see you in the next one.